Software Engineer 5 - Ads Engineering
Core
Building a world-class in-house ad tech ecosystem for Netflix's new ad-supported tier, managing inventory, campaign execution, ad serving, and advertiser outcomes.
Role type
Senior IC software engineer (advertising technology)
Builds
Cloud-based ad serving systems, inventory management, campaign execution, and measurement tools for Connected TV and live events.
Domain
Streaming media, advertising technology, Connected TV (CTV)
Deliverable
production ML models | product features
Required skills
Ad serving, Ads identity & audiences, Inventory & forecasting, Campaign management, Media planning, Cloud application development, A/B testing, Technical architecture, Cross-functional leadership
Preferred skills
Ad industry standards (VAST, OpenRTB), Legal compliance in advertising, CTV space experience
Technologies
Cloud platforms, Object-oriented programming languages, A/B testing frameworks, Identity graph systems, GenAI foundations
Responsibilities
Develop advanced technology for ad inventory and order management; Design and implement ad serving and campaign execution systems; Collaborate with ad operations on campaign setup and targeting; Set technical directions and make architectural decisions for engineering projects; Optimize advertiser outcomes and ensure brand safety; Build scalable capabilities for live event advertising.
