Software Engineer 4 - Ads Engineering
Core
Building an in-house ad tech ecosystem for Netflix's ad-supported tier, managing inventory, campaign execution, and advertiser outcomes.
Role type
Senior IC software engineer (advertising technology)
Builds
Ad serving infrastructure, programmatic demand integrations, media planning systems, and campaign management tools
Domain
Streaming media, Connected TV (CTV), digital advertising
Deliverable
production ML models | product features
Required skills
Ad serving, Ads identity & audiences, Ads creatives, Inventory & forecasting, Campaign management, Media planning, Measurement, Reporting, Ads finance, Cloud-based application development, A/B testing, Architectural decision making
Preferred skills
Ad industry standards (VAST, OpenRTB), Legal compliance in advertising, CTV space experience
Technologies
Modern object-oriented programming languages, Cloud platforms, ML models, Ad server simulations
Responsibilities
Develop advanced technology for ad ecosystem, optimize member and advertiser experiences, build third-party demand integrations, design media planning solutions, manage campaign hierarchy and execution, build real-time inventory forecasting solutions
Seniority
Senior, hands-on IC
