Manager, Public Relations Strategy
Core
Lead proactive and strategic media relations efforts to elevate AccuWeather's global brand, secure high-impact coverage, and support executive visibility.
Role type
Manager, Public Relations Strategy
Builds
Strategic media narratives, press releases, executive messaging, and media coverage archives
Domain
Weather forecasting, meteorology, and corporate communications
Deliverable
product features
Required skills
Strategic media relations planning, relationship building with reporters and editors, drafting and editing press releases, media monitoring and analysis, crisis communications management, executive spokesperson management, cross-functional partnership, project management
Preferred skills
Broadcast, science, or weather-related communications experience, familiarity with media monitoring tools, B2B and B2C brand experience
Technologies
Microsoft Office, digital collaboration tools, media monitoring and distribution tools
Responsibilities
Develop and execute comprehensive media relations strategies; cultivate relationships with national, regional, and trade media; draft and oversee distribution of press materials; lead proactive media outreach; serve as primary media contact; manage communications during significant weather events; monitor media coverage and provide reporting to leadership; support executive visibility initiatives
Seniority
Manager, hands-on IC with mentorship responsibilities
