Founding Marketer (Growth & GTM)

About the Role

A fast-growing, pre-seed healthtech startup based in Helsinki is hiring its first dedicated marketer — a founding hire who will own growth, go-to-market strategy, and brand storytelling from day one. This is a rare opportunity to build the marketing function entirely from scratch, shape the company narrative, and directly drive revenue and user growth at an early-stage company operating in the personalized health and diagnostics space.

This is a hands-on, high-ownership role with direct partnership with leadership. If you thrive in fast-paced environments, love building things from zero, and have a strong track record in B2C growth marketing, this role is for you.

What You'll Do

• Define and execute GTM strategy across multiple channels to drive revenue and user growth.

• Lead brand storytelling and positioning — create a compelling, differentiated narrative in the health and wellness space.

• Own and manage paid advertising (Google Ads, Meta, LinkedIn), social media, partnerships, and influencer programs.

• Collaborate cross-functionally with product, sales, design, and customer success teams.

• Set and manage marketing budgets, forecast outcomes, and measure ROI across all channels.

• Build, scale, and mentor the marketing function as the company grows.

• Develop and deploy high-impact marketing campaigns and performance dashboards.

What We're Looking For

Must-haves:

• 2–5 years of experience in B2C growth marketing, sales, or adjacent fields.

• Demonstrable experience building and/or leading a marketing function.

• Proficiency in digital marketing channels — Google Ads, Meta, and LinkedIn.

• Strong brand storytelling and positioning skills.

• Proven track record defining and executing multi-channel GTM strategies that drive revenue growth.

• Experience with influencer and partner marketing, including campaign management and negotiation.

• Proficiency with advanced marketing analytics, attribution modeling, and CRM/tooling (e.g., GA4, dashboards, CRM integrations).

• Experience managing marketing budgets, forecasting, and measuring ROI.

Nice to have:

• Strong analytical skills for testing and iterating on marketing strategies at scale.

• Experience in healthtech, wellness, diagnostics, or subscription/membership-based B2C products.

• Background at a similarly early-stage startup in the health or life sciences space.

Compensation & Benefits

• Salary: $35,000 – $70,000 USD annually (commensurate with experience)

• Early-stage equity opportunity (founding team hire)

• Visa sponsorship available

Location

• On-site in Helsinki, Finland

• This is not a remote role — regular in-person presence is expected