UGC Lead
On-site
Core
Build and run a full UGC growth engine to drive engagement and viral content for a social sports betting app.
Role type
UGC Lead (Growth & Community)
Builds
Viral social media content and engagement metrics (likes, saves, comments) across TikTok, Facebook, Instagram, and YouTube.
Domain
Sports betting / Social media marketing
Deliverable
product features
Required skills
UGC network management, content strategization, performance analysis, contract and payment handling, trend identification
Preferred skills
Experience running a UGC team or account, daily user of sports betting apps
Technologies
TikTok, Facebook, Instagram, YouTube
Responsibilities
Source and manage a roster of UGC creators; strategize content for multiple platforms; track and optimize content performance; handle creator contracts and payments.
Seniority
Mid-level, hands-on IC