Marketing Analyst
Core
Analyze customer behavior and transactional data to generate actionable business insights and support data-informed marketing decisions.
Role type
Marketing Analyst
Builds
Marketing insights, regular reporting, and data-driven attribution methodologies
Domain
Automotive e-commerce / Digital Marketing
Deliverable
dashboards & analysis
Required skills
SQL, data visualization, marketing mix modeling, A/B testing analysis, tag management, large-scale data platform usage
Preferred skills
Cloud data warehouse experience (Snowflake, Redshift, BigQuery), data-driven attribution modeling expertise
Technologies
SQL, Snowflake, Redshift, BigQuery, ThoughtSpot, Tableau, Looker Studio, Power BI, Google Analytics 360, Adobe Analytics, Appsflyer, Adjust, Google Tag Manager, Adobe Launch, Optimizely, Adobe Target, Maxymiser
Responsibilities
Use data to identify opportunities and assess risk vs reward; Collaborate with stakeholders to understand problems and provide data solutions; Proactively seek opportunities and present findings; Produce regular reporting against Marketing KPIs; Write SQL queries to extract data from multiple sources; Interpret analytics results and provide actionable business insights; Develop clear visualizations to help stakeholders understand data value; Leverage data to inform financial decisions via marketing mix modeling; Review, analyze, and produce data-driven attribution methodologies
Seniority
Individual Contributor
