Brand & Motion Designer
Core
Design and evolve brand systems, motion guidelines, and visual identity for a B2B SaaS platform serving small businesses, integrating motion into the creative process from concept to delivery.
Role type
Senior individual contributor Brand & Motion Designer
Builds
Brand identity systems, motion assets, product launch visuals, marketing campaigns, and digital content for Gusto's small business platform.
Domain
B2B SaaS / Small Business HR & Payroll
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand design, motion design principles, typography, color theory, composition, AI creative direction, workflow optimization, cross-functional collaboration
Preferred skills
Experience with AI-assisted production guardrails, template development, scaling visual systems
Technologies
Figma, Adobe Creative Cloud, Calvary, Rive, Lottie
Responsibilities
Design visual and motion work for product launches, campaigns, and events; evolve brand systems and motion guidelines; integrate motion into the brand design process; direct and evaluate AI-generated creative work; build repeatable templates and workflows; maintain brand integrity across diverse deliverables.
Seniority
Senior, hands-on IC
