墨西哥IP活动策略运营-TikTok Shop
Core
Formulate and execute IP and thematic marketing strategies for TikTok Shop in Mexico, managing the full lifecycle of IP projects including merchant recruitment, business allocation, and communication planning.
Role type
Senior IP Marketing Strategy Operator
Builds
Marketing IP campaigns and thematic events for TikTok Shop in Mexico
Domain
E-commerce / Social Commerce / Latin America
Deliverable
product features
Required skills
Data analysis, Project management, Cross-functional communication, Strategic planning, Process optimization
Preferred skills
Overseas market experience, English proficiency