IP衍生运营支持-CQC
Core
Conduct market research and user analysis to position IPs and evaluate merchandise potential; plan and execute the full lifecycle of self-developed IP merchandise, coordinating with upstream business and copyright holders to ensure designs align with IP tone and market trends.
Role type
Senior IP merchandise product planner and project manager
Builds
Self-developed IP merchandise products (goods)
Domain
Entertainment / IP licensing / Merchandising
Deliverable
product features
Required skills
Market research, User needs analysis, Project management, Cross-functional coordination, Supply chain management, Design direction control, Visual aesthetics, Art style knowledge, Artist resource management, Project timeline management
Preferred skills
AI/PS proficiency, Understanding of production processes (original art/design/sampling), Familiarity with fan psychology and 'gu' market, Ability to translate text-based IP into visual concepts
Technologies
AI, PS
Responsibilities
Conduct market research and user analysis to position IPs; Plan and execute the full lifecycle of self-developed IP merchandise; Coordinate with supply chain, marketing, operations, and design teams; Track market performance and optimize IP strategies.