音乐宣推运营经理 - 抖音音乐
Core
负责抖音音乐及汽水音乐业务，拓展音乐机构合作，发掘音乐内容热点，并协同运营团队提升歌曲曝光与站内转化。
Role type
Senior music promotion operations manager
Builds
Music promotion campaigns, content distribution strategies, and cross-platform conversion funnels for songs and artists
Domain
Music streaming and short video content platforms
Deliverable
product features
Required skills
Music industry resource development, content trend analysis, cross-functional collaboration, data-driven strategy optimization, project lifecycle management, stakeholder negotiation
Preferred skills
Experience with explosive hit song marketing, deep understanding of music platform ecosystems, established relationships with labels and rights holders
Technologies
Data analytics tools, content management systems, recommendation algorithms
Responsibilities
Negotiate and sign contracts with music institutions (labels, agencies, rights holders), identify potential songs and artists based on data and trends, coordinate with internal teams to optimize song exposure and conversion, develop and standardize content distribution strategies, conduct full-link data reviews for key projects
