电商搜索营销增长运营 - 抖音搜索
Core
Drive growth for e-commerce search on Douyin by optimizing traffic, clicks, conversions, and GMV through marketing strategies and campaign execution.
Role type
Senior e-commerce search marketing growth operator
Builds
Search-side marketing承接 schemes and brand collaboration plans to boost search demand and transaction efficiency
Domain
E-commerce, Mobile Search, Douyin ecosystem
Deliverable
product features
Required skills
E-commerce operations, Search operations, User growth, Marketing growth, Data analysis, Project management, Cross-functional collaboration
Preferred skills
Experience with independent mall, shelf e-commerce, category growth, major promotional events