Music Marketing & Growth Manager (SoundOn) - TikTok Music (São Paulo)
Core
Develop and execute music marketing campaigns for artists and releases on TikTok Music, leveraging audience insights and industry partnerships to drive growth.
Role type
Music Marketing & Growth Manager
Builds
Music marketing campaigns and promotional strategies for artists on TikTok Music
Domain
Music industry / Digital platforms / Social media marketing
Required skills
Campaign strategy and execution, Audience insight and growth problem-solving, Experimentation and adaptability, Multitasking and project management, Promotion expertise and partnership execution, Budget management and performance evaluation, Clear communication
Preferred skills
Digital marketing and audience development experience, Technology or content platform environment experience, Industry relationships in Brazil
Technologies
TikTok Music platform
Responsibilities
Develop and execute music marketing campaigns tailored to artist identity and objectives; Identify growth opportunities and performance challenges using audience behavior and campaign data; Translate insights into action and experiments to test new content angles and promotional approaches; Manage multiple campaigns simultaneously while balancing competing priorities; Select and manage promotion channels and partners to secure opportunities and negotiate terms; Own campaign budget planning, allocation, and tracking; Communicate results and recommendations clearly to internal teams and partners