高级市场营销专家(品牌事件方向) - 火山引擎
Core
规划火山引擎品牌事件年度节奏,统筹机场/户外广告投放及体育文娱IP跨界营销,负责品牌文创体系运营。
Role type
Senior Brand Marketing Manager (Cloud & AI)
Builds
Global brand campaigns, airport/outdoor ad placements, IP partnerships, branded merchandise
Domain
Cloud computing, Generative AI, Brand Marketing
Required skills
Brand strategy, Event planning, Outdoor media planning, IP partnership management, Creative direction, Project management, Data analysis, Cross-functional leadership
Preferred skills
Experience in AI companies, 4A agency background, S-level campaign execution, Global market experience
Technologies
Cloud platforms, AI tools, Media management systems
Responsibilities
Develop annual brand event strategy and rhythm, Lead airport and outdoor ad campaign planning and creative execution, Manage end-to-end sports and entertainment IP collaborations, Oversee brand merchandise lifecycle from design to distribution, Coordinate internal and external partners and vendors, Analyze market trends and optimize campaign performance
Seniority
Senior, hands-on IC