CareerPlan

高级市场营销专家(品牌事件方向) - 火山引擎

上海Full-time2026-10-28 → 2026-11-11

Core

规划火山引擎品牌事件年度节奏,统筹机场/户外广告投放及体育文娱IP跨界营销,负责品牌文创体系运营。

Role type

Senior Brand Marketing Manager (Cloud & AI)

Builds

Global brand campaigns, airport/outdoor ad placements, IP partnerships, branded merchandise

Domain

Cloud computing, Generative AI, Brand Marketing

Required skills

Brand strategy, Event planning, Outdoor media planning, IP partnership management, Creative direction, Project management, Data analysis, Cross-functional leadership

Preferred skills

Experience in AI companies, 4A agency background, S-level campaign execution, Global market experience

Technologies

Cloud platforms, AI tools, Media management systems

Responsibilities

Develop annual brand event strategy and rhythm, Lead airport and outdoor ad campaign planning and creative execution, Manage end-to-end sports and entertainment IP collaborations, Oversee brand merchandise lifecycle from design to distribution, Coordinate internal and external partners and vendors, Analyze market trends and optimize campaign performance

Seniority

Senior, hands-on IC