TikTok Shop - Mass Seller Operations and Education Specialist (Mexico)
Core
Drive merchant recruitment, activation, retention, and GMV growth for TikTok Shop in Mexico through operations and education.
Role type
Mass seller operations and education specialist
Builds
Merchant recruitment activities, educational content, and growth strategies for TikTok Shop sellers
Domain
E-commerce, social commerce, Latin America (Mexico)
Deliverable
product features
Required skills
merchant lifecycle management, recruitment strategy, digital marketing, data analysis, cross-functional project management, content creation
Preferred skills
cross-border e-commerce experience, Latin American market knowledge
Technologies
email marketing tools, digital marketing platforms, data analytics tools
Responsibilities
Develop differentiated activation and growth strategies for merchants at various lifecycle stages; Plan and execute recruitment and educational activities including seminars and community building; Build localized content covering platform rules, store operations, and logistics; Analyze merchant performance data to identify and address growth opportunities; Collaborate with product, marketing, and algorithm teams to implement large-scale growth projects.