TikTok Commerce - Mass Acquisition & Incubation Manager
Core
Manage seller acquisition and incubation strategies to build TikTok's e-Commerce ecosystem in Canada.
Role type
Mass Acquisition & Incubation Manager
Builds
E-Commerce ecosystem for brands, creators, and shoppers
Domain
Social media commerce / Digital marketing
Deliverable
production ML models
Required skills
User digital marketing, Project management, Data analysis, A/B testing, Cross-functional collaboration, Strategic planning
Preferred skills
E-Commerce experience, User acquisition experience, Content platform experience, Brand/distributor connections
Technologies
Email Direct Marketing tools, A/B testing frameworks
Responsibilities
Develop and implement seller outreach strategies, Manage internal outreach channels and resources, Execute email direct marketing campaigns, Design and execute A/B tests to improve seller journey, Collaborate with product and research teams to improve outreach effectiveness, Share learnings to drive best practices