TikTok Shop - Beauty Key Account Manager
Core
Acquiring and scaling major Beauty brands on TikTok Shop in Italy and selected EU markets through direct sales and long-term account incubation.
Role type
Senior Key Account Manager (Direct Sales & Strategic Partnership)
Builds
TikTok Shop marketplace partnerships for Beauty brands
Domain
E-commerce / Social Commerce / Beauty Industry
Required skills
Direct sales and business development, C-suite stakeholder management, complex multi-market organization navigation, commercial acumen and deal structuring, social commerce and creator ecosystem knowledge, data-driven performance optimization
Preferred skills
European beauty industry network, deep knowledge of EU e-commerce landscape, experience scaling accounts across multiple European markets, marketplace or platform sales background
Technologies
TikTok Shop platform, livestreaming tools, short-video content formats
Responsibilities
Identify, pitch, and sign strategic Beauty brand accounts; lead end-to-end commercial closings from outreach to onboarding; engage C-suite stakeholders to position TikTok Shop as a must-win channel; navigate complex multi-market brand organizations to align local and HQ teams; develop tailored acquisition pitches and joint business plans; drive cross-functional collaboration for time-to-first-sale; own ongoing account growth and GMV scaling; lead intra-EU expansion for partners; build repeatable growth playbooks for the team.
Seniority
Senior, hands-on IC