欧美商城频道策略运营-TikTok Shop
Core
Define positioning, goals, and supply strategies for Shopping Tab/Mall channels to drive GMV and user retention.
Role type
Senior category and channel operations specialist (e-commerce)
Builds
Shopping Tab/Mall channels with curated categories, themes, and promotional events
Domain
E-commerce, cross-border trade (US/EU markets)
Deliverable
product features
Required skills
Category management, merchant recruitment, data analysis, cross-functional collaboration, product iteration, channel optimization
Preferred skills
English fluency, US/EU market experience, cross-border e-commerce experience
Responsibilities
Establish selection and recruitment rules, coordinate content and product launch rhythms, optimize resource allocation and ranking strategies, diagnose channel performance via data insights, collaborate with product and algorithm teams to scale operational capabilities.