欧美商城大促策略运营-TikTok Shop
Core
Design and execute promotional strategies for TikTok Shop in Europe and the US, integrating platform resources to drive GMV and profitability during major events like Black Friday and Cyber Week.
Role type
Senior growth and strategy operations manager
Builds
Promotional campaigns, pricing mechanisms, and resource allocation plans for TikTok Shop
Domain
E-commerce, cross-border trade, digital marketing
Deliverable
product features
Required skills
Promotional strategy design, data analysis, cross-timezone project management, resource coordination, real-time metrics monitoring
Preferred skills
Experience with European and US markets, English fluency
Technologies
TikTok Shop platform tools
Responsibilities
Define battle plans for major shopping events, design core promotional mechanisms and SOPs, lead end-to-end campaign execution including scheduling and risk management, monitor real-time performance indicators and drive adjustments.