发卡增长策略产品经理-国际支付
Core
Design and execute end-to-end card business growth, marketing, and loyalty strategies to drive user acquisition, activation, and retention across e-commerce and high-intent consumption scenarios.
Role type
Product Manager (Card Business Growth & Loyalty)
Builds
Online-first reward systems, cashback mechanisms, tiered incentive programs, and campaign infrastructure for payment cards.
Domain
Fintech / Payments / Card Issuing
Deliverable
product features
Required skills
Card business marketing, loyalty program design, growth strategy execution, data-driven experimentation (A/B testing), stakeholder management, ROI optimization, user segmentation, cross-functional collaboration.
Preferred skills
Experience with digital banks or leading fintechs, deep understanding of online-first reward mechanics, P&L management for card projects, partnerships with payment networks (Mastercard, Stripe), consumer digital product optimization.
Responsibilities
Define and track core business metrics (MAC, TPV, activation rate, retention, redemption rate, ROI); design and iterate targeted acquisition and retention campaigns; collaborate with product, operations, and payment partners to build reward infrastructure; conduct user group analysis to optimize reward resource allocation; ensure project compliance with risk, finance, and regulatory teams.
Seniority
Senior, hands-on IC