TikTok Shop - Integrated Marketing & Campaign Lead
Core
Lead platform-level event marketing and B2B strategies for TikTok Shop to drive merchant recruitment, brand equity, and viral e-commerce initiatives.
Role type
Integrated Marketing & Campaign Lead
Builds
TikTok Shop commerce ecosystem, merchant recruitment strategies, and viral live-streaming e-commerce sessions
Domain
E-commerce, Social Commerce, Creator Marketing
Deliverable
product features
Required skills
B2B marketing strategy, data-driven insights, full-funnel e-commerce strategy, event planning, budget management, creative strategy execution
Preferred skills
Paid advertising campaign management, brand and business development, commercial partnerships
Technologies
TikTok Shop platform, live-streaming tools, data analytics platforms
Responsibilities
Lead offline event planning and online integrated marketing projects; Drive B2B marketing strategies for merchants and brands; Identify unique products and design merchant recruitment strategies; Engage celebrities and creators for viral content and live-streaming sessions; Manage project budgets and monitor performance metrics.