巨量千川广告产品经理 - 抖音电商
Core
Design and optimize the product strategy for Douyin's advertising platform (Juliang Qianchuan) to help merchants manage ad spending and improve marketing efficiency through short video and live streaming channels.
Role type
Product Manager (Advertising & E-commerce)
Builds
Ad targeting and optimization features for merchant campaigns
Domain
E-commerce / Digital Advertising
Deliverable
product features
Required skills
Product planning, Ad spend logic, Merchant pain point analysis, Cross-functional collaboration, Data-driven iteration, AI integration
Preferred skills
Short video ecosystem knowledge, Live streaming mechanics, Algorithm understanding
Responsibilities
Define product roadmap for merchant ad operations, Optimize the full funnel from influencer content creation to ad placement, Collaborate with strategy and engineering teams to launch features, Iterate products using data and AI insights
Seniority
Mid-level, hands-on IC
