Measurement Analyst, CoE - Analytics & Operations (SG)
Core
Design and execute advanced attribution and calibration frameworks to estimate incremental ad impact and predict campaign performance for app-first businesses.
Role type
Senior Marketing Science Analyst (Measurement & Analytics)
Builds
Automated dashboards, reporting tools, and statistical/ML models for performance marketing
Domain
Digital advertising, marketing science, measurement analytics
Deliverable
production ML models
Required skills
Python, R, advanced SQL, statistical modeling, causal inference, experimental design, MMM, MTA
Preferred skills
Data engineering, MMP integration (AppsFlyer, Adjust, Branch, Singular), product building from 0-to-1
Technologies
Python, R, SQL, BI tools
Responsibilities
Build statistical and ML models to estimate incremental ad impact; Design and run geo/holdout tests and RCT experiments; Build automated dashboards and reporting tools; Run statistical analysis on large-scale datasets; Partner with cross-functional teams to troubleshoot attribution gaps; Stay up-to-date with industry trends and measurement methodologies
Seniority
Senior, hands-on IC
