内容营销运营（音乐方向） - 番茄小说
Core
Formulate and execute influencer marketing strategies for music content on Tomato Novel, managing domestic and international creator partnerships to drive brand growth and performance.
Role type
Senior Music Content Marketing Manager (Influencer Strategy)
Builds
Video content, content integrations, and live streaming campaigns for music brands
Domain
Music industry + Social Media Marketing
Deliverable
product features
Required skills
Influencer strategy, content co-creation, data analysis (ROI, conversion), trend spotting, cross-platform ecosystem management
Preferred skills
Proven music marketing case studies, viral hit creation experience, strong content aesthetics
Technologies
Social media platforms (TikTok, Douyin, etc.), live streaming tools, data analytics platforms
Responsibilities
Develop and execute influencer marketing strategies for music content; Collaborate with creators on custom video and live streaming campaigns; Monitor and optimize campaign performance metrics; Track industry trends and innovate collaboration models
