商家成长策略运营-抖音生活服务
Core
Design and execute growth strategies for Key Account (KA) merchants on Douyin's local life platform, focusing on merchant segmentation, lifecycle management, and operational capability.
Role type
Senior strategy operations specialist (KA merchant growth)
Builds
Merchant growth mechanisms, operational frameworks, and productized strategy tools
Domain
Local life services / E-commerce / B2B platform operations
Deliverable
product features
Required skills
SQL, data dashboarding, strategy analysis, merchant segmentation, lifecycle management, project management, cross-functional collaboration
Preferred skills
E-commerce or local life experience, KA operations experience, strategy productization experience
Responsibilities
Design growth strategies based on merchant data and business goals; Identify key operational issues and opportunities for KA merchants; Collaborate with sales, product, and data teams to implement strategy mechanisms; Lead key merchant growth projects including diagnostics and capability building; Establish evaluation and review mechanisms for strategy effectiveness.