Search Product Manager (Content Ecosystem) - TikTok
Core
Building a scalable, high-quality search content ecosystem to grow valuable, search-driven content supply by empowering creators with tools and insights.
Role type
Senior Product Manager (Search Content Ecosystem)
Builds
Creator Search Insights (CSI) tooling, creator education frameworks, and sustainable content production behaviors
Domain
Social media, search, creator economy, AI
Deliverable
product features
Required skills
product strategy, ecosystem growth, data analysis, user-centric decision-making, cross-functional collaboration, problem structuring
Preferred skills
search systems, AI capabilities, 0→1 product building, PGC/UGC creator behavior, global team leadership
Technologies
AI capabilities, data analysis tools
Responsibilities
Drive creators' transition to intentional creation for Search; Own growth goals for Creator Search Insights (CSI) from awareness to adoption; Build and maintain core metrics for Search content ecosystem health; Work closely with Search, Content, Creator, Algorithm, Data, and Ops teams