商家AI素材策略运营（自助中心） - 抖音电商
Core
Formulate short-video strategies for SME merchants on Douyin to drive content volume and revenue, leveraging AI-generated content capabilities.
Role type
Strategy-level content operations specialist (AI/AIGC)
Builds
Scalable short-video creative templates and content production workflows for merchants
Domain
E-commerce + Generative AI
Deliverable
product features
Required skills
Short-video strategy, SME merchant operations, data analysis, AIGC application, large model/Agent awareness, cross-functional collaboration
Preferred skills
E-commerce industry experience, brand advertising experience, influencer marketing experience, AIGC product project experience
Technologies
Large models, intelligent agents, AI content generation tools
Responsibilities
Identify merchant content pain points and implement segmentation strategies; Develop creative content plans aligned with brand tone and product selling points; Quantify strategy performance via A/B testing and data attribution; Establish collaboration mechanisms for multi-party content operations.