东南亚To B市场营销-TikTok Shop
Core
Build platform influence and positive image for TikTok Shop in Southeast Asia through B2B brand strategy, narrative design, and media relations to strengthen merchant trust.
Role type
Senior B2B Marketing Manager (Southeast Asia)
Builds
B2B brand narratives, regional large-scale industry events, and creative growth solutions for merchant expansion.
Domain
E-commerce / Southeast Asia / B2B Marketing
Deliverable
product features
Required skills
B2B marketing strategy, brand narrative design, event planning and execution, media relations management, social media monitoring, data-driven decision making, cross-cultural communication
Preferred skills
Southeast Asia market experience, e-commerce ecosystem knowledge, content marketing, influencer (KOL) management
Technologies
Social media platforms, media monitoring tools, data analytics platforms
Responsibilities
Develop and execute B2B brand strategies to enhance platform trust; Plan and lead regional industry events and major promotional campaigns; Manage media collaborations and monitor industry sentiment to adjust communication strategies.
Seniority
Senior, hands-on IC