耐消新品营销专家 - 抖音电商
Core
Manage marketing IP operations for durable goods new product launches on Douyin E-commerce, overseeing brand selection, campaign execution, and cross-platform content distribution.
Role type
Senior E-commerce Marketing Operations Specialist (Durable Goods)
Builds
Marketing IP campaigns, live streaming events, and cross-platform promotional content for durable goods brands.
Domain
E-commerce / Durable Goods / Digital Marketing
Required skills
Durable goods industry experience, E-commerce operations, Campaign data analysis, Budget management, ROI optimization, Creative direction, Live streaming strategy, Cross-platform content distribution
Preferred skills
Fashion aesthetic, Innovation in live streaming models, Brand selection expertise
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