热点营销策划 - 抖音电商
Core
Plan and operate e-commerce trending topics on Douyin, collaborating with creators and industry operations to drive content supply and sales conversion.
Role type
E-commerce trend planner and operator
Builds
Influential e-commerce trend cases and high-converting content campaigns
Domain
E-commerce / Short video and live streaming
Deliverable
product features
Required skills
Trend sensitivity, short video and live streaming content planning, creator management, data analysis, cross-functional collaboration
Preferred skills
Personal account operation experience, strong sense of internet culture, flexible thinking
Responsibilities
Insight into trend trends, rapid response and extended planning, coordinate with creators for content supply, coordinate with industry operations for product supply, collaborate on internal and external promotion, analyze data to optimize campaigns
Seniority
Individual Contributor, mid-level specialist