投放平台产品经理 - 抖音电商
Core
Designing and iterating a growth ad platform for Douyin E-commerce to optimize ad delivery efficiency and AI-driven bidding strategies.
Role type
Senior Product Manager (Growth Ad Platform)
Builds
Ad delivery mid-end platform, bidding tools, and AI-powered optimization features for merchants and creators.
Domain
E-commerce / Digital Advertising / AI
Deliverable
production ML models
Required skills
Ad platform product experience, bidding mechanism logic (recall, ranking, targeting, attribution), data analysis, AI productization, machine learning/deep learning application in bidding and targeting.
Preferred skills
AIGC creative generation, automated ad delivery, experience with dynamic budget allocation, experience with ad operations backend.
Responsibilities
Plan and manage product requirements for ad delivery mid-end modules (task management, tools, channel management, analytics, settlement); Optimize ad delivery efficiency through product tools and attribution feedback; Explore and productize AI applications across the ad delivery chain (smart bidding, dynamic budget, auto-diagnosis); Analyze business feedback to drive continuous product iteration.
