E-Commerce Communications Manager Germany, Austria + Netherlands
Core
Market-facing communications role owning day-to-day communications, messaging, and issue management for TikTok Shop in Germany, Austria, and the Netherlands.
Role type
Senior IC communications manager (market expansion & PR)
Builds
Clear narratives, media relationships, and coordinated market responses for TikTok Shop in DACH+NL
Domain
E-commerce / Social Commerce / Technology
Deliverable
product features
Required skills
External messaging development, media relations management, crisis/reputation issue response, cross-functional partnership, German-language content review, media sentiment tracking, spokesperson preparation
Preferred skills
End-to-end project ownership, ambiguity management, multi-workstream execution
Technologies
None stated
Responsibilities
Develop audience-specific narratives for DACH+NL markets; manage communications projects from planning to execution; build and maintain relationships with national and trade media; review German-language external materials for clarity and risk; track media sentiment and translate signals into internal guidance; prepare spokespeople for interviews and events; partner with cross-functional teams to align messaging; contribute to issue management for reputational matters
Seniority
Senior, hands-on IC