巨量千川客户策略产品经理 - 抖音电商
Core
Design and implement product strategies for Douyin's advertising platform (Kuaicash) to optimize ad spending and influencer collaboration for merchants.
Role type
Senior Product Manager (Advertising Strategy)
Builds
Automated bidding strategies, ad and influencer marketing campaigns, and material exploration systems for the Kuaicash platform.
Domain
E-commerce / Digital Advertising
Deliverable
production ML models
Required skills
Advertising strategy design, Influencer management, Data analysis, A/B testing, Product roadmap planning, Cross-functional collaboration
Preferred skills
E-commerce domain expertise, Automated bidding systems, Material optimization algorithms
Technologies
A/B testing frameworks, Data analytics tools, Ad platform infrastructure
Responsibilities
Define and execute ad and influencer marketing strategies, Decompose business goals into product solutions for ad/influencer workflows, Build evaluation metrics for automation and material exploration strategies.
Seniority
Senior, hands-on IC
