用户运营经理（潮流运动方向） - 抖音UGC
Core
Design and operate activity IPs for fitness, hiking, running, and climbing communities to drive user participation, content creation, and community interaction on Douyin.
Role type
User Operations Manager (Interest Community & Activity IP)
Builds
Activity IPs, engagement mechanisms, and community growth strategies for lifestyle and sports interest groups.
Domain
Social Media / Lifestyle & Sports
Deliverable
product features
Required skills
Activity planning and mechanism design, User insight and segmentation, Community management, Content strategy, Data-driven iteration, Stakeholder management
Preferred skills
Experience with content platforms, community platforms, brand user activities, creator activities, lifestyle activities, interest communities, outdoor sports activities
Responsibilities
Plan and execute activity IPs for specific interest circles; Engage key community roles (organizers, coaches, influencers); Observe trends and refine activity SOPs; Analyze activity effectiveness and scale successful patterns.