营销玩法产品经理（团购Tab方向）-抖音生活服务
Core
Design and implement marketing features for the Douyin Group Buying tab to enhance user discount awareness and drive transactions and retention.
Role type
C-end marketing product manager (local life)
Builds
Marketing campaigns, category activities, and daily engagement features for the Group Buying tab
Domain
Local life services / E-commerce
Deliverable
product features
Required skills
User insight, data-driven decision making, product planning, cross-functional collaboration, transaction growth strategy
Preferred skills
Experience in local life or e-commerce user-side marketing, understanding of consumer psychology, innovation in marketing mechanics
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