CareerPlan

营销玩法产品经理(团购Tab方向)-抖音生活服务

上海Full-time2026-09-28 → 2026-11-12

Core

Design and implement marketing features for the Douyin Group Buying tab to enhance user discount awareness and drive transactions and retention.

Role type

C-end marketing product manager (local life)

Builds

Marketing campaigns, category activities, and daily engagement features for the Group Buying tab

Domain

Local life services / E-commerce

Deliverable

product features

Required skills

User insight, data-driven decision making, product planning, cross-functional collaboration, transaction growth strategy

Preferred skills

Experience in local life or e-commerce user-side marketing, understanding of consumer psychology, innovation in marketing mechanics