营销玩法产品经理（团购Tab方向）-抖音生活服务
Core
Design and implement marketing features for the Douyin Group Buying tab to enhance user discount awareness and drive transactions and retention.
Role type
C-end marketing product manager (local life)
Builds
Marketing campaigns, category activities, and daily engagement features for the group buying tab
Domain
Local life services / E-commerce
Deliverable
product features
Required skills
User insight, data analysis, product planning, cross-functional collaboration, transaction growth strategy
Preferred skills
Experience in local life or e-commerce user-side marketing, understanding of consumer psychology, innovation in marketing mechanics
Technologies
Data analysis tools, user research methodologies
Responsibilities
Design marketing scenarios for major promotions and daily activities; Analyze consumer behavior to identify growth opportunities; Collaborate with operations and engineering teams to launch initiatives