增长数据分析师-番茄小说
Core
Drive growth and business operations analysis for Toutiao and Tomato Novel, providing data-driven decisions on user acquisition, retention, and monetization strategies.
Role type
Growth Data Analyst
Builds
User acquisition, retention, and monetization strategies for content platforms
Domain
Internet / Content Publishing / Mobile Apps
Required skills
A/B test design and analysis, ROI attribution, SQL, Python, Hive, Excel, quantitative analysis, business modeling
Preferred skills
Experience in user growth (advertising, distribution, incentives, viral growth, influencer marketing), C-end traffic or commercial analysis (recommendation, advertising, e-commerce)
Responsibilities
Analyze factors affecting user growth and propose actionable optimization strategies; Design and analyze A/B tests and RTA experiments for ad acquisition; Optimize business operation diagnostic frameworks based on profit models; Provide optimization suggestions for ad buyers regarding targeting, bidding, and creative.
