TikTok Shop – Merchandise Strategy Manager
Core
Develop product assortment strategies and analyze consumer demand trends to strengthen platform supply and align products with market opportunities on TikTok Shop.
Role type
Senior IC merchandise strategy manager
Builds
Product assortments and supply strategies for TikTok Shop
Domain
E-commerce / Marketplace
Deliverable
product features
Required skills
Consumer demand analysis, Product assortment strategy, Category management, Data-driven analysis, Market trend monitoring, Cross-functional collaboration
Preferred skills
Marketplace platform experience, Structured problem-solving, Strategic planning
Technologies
Data analysis tools
Responsibilities
Analyze consumer demand trends to identify key product categories and brands; Develop product assortment strategies to align with market demand; Partner with merchant strategy teams to guide supply development; Support major campaigns by identifying high-potential products; Conduct data-driven analysis to identify supply gaps; Monitor product performance and refine assortment strategies.
Seniority
Senior, hands-on IC