营销产品Leader-TikTok Shop
Core
Lead product iteration for foundational marketing capabilities on the Indonesia e-commerce independent app, focusing on tools, tags, banners, and landing pages to drive incremental GMV and improve ROI.
Role type
Senior Product Leader (E-commerce Marketing)
Builds
Marketing tools (coupons, bonuses), user journey optimizations, and core scenario workflows for the Indonesia e-commerce platform.
Domain
E-commerce, Southeast Asia (Indonesia)
Deliverable
product features
Required skills
Product iteration, data analysis, structured thinking, user insight, project management, cross-functional collaboration
Preferred skills
E-commerce experience, independent project experience, marketing product experience
Responsibilities
Define priority for marketing touchpoints across scenarios; optimize and reconstruct core user flows; identify growth bottlenecks and provide product support; improve system capabilities and resolve infrastructure issues.