营销侧产品经理-TikTok Shop
Core
Design and iterate marketing features for TikTok Shop's independent Indonesian app, focusing on tools, tags, and landing pages to drive incremental GMV and improve ROI.
Role type
Product Manager (E-commerce Marketing)
Builds
Marketing tools, coupon systems, and user journey optimizations for the TikTok Shop independent app
Domain
E-commerce, Southeast Asia (Indonesia)
Deliverable
product features
Required skills
Product iteration, data analysis, user insight, project management, cross-functional collaboration
Preferred skills
E-commerce experience, independent project experience
Responsibilities
Define marketing tool capabilities and usage priorities, optimize transaction link efficiency, identify growth bottlenecks, and enhance system infrastructure
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