品牌营销-抖音电商
Core
Develop and execute marketing IP strategies and campaigns for brands on the Douyin e-commerce ecosystem to drive business growth.
Role type
Senior Brand Marketing Manager (IP & Events)
Builds
Industry-leading marketing events and series content for brands
Domain
E-commerce, Digital Marketing, Social Media
Deliverable
product features
Required skills
Marketing IP strategy, Event marketing, Content creation, Business growth strategy, Resource negotiation, Trend analysis, Creative direction, Project management, Data analysis, AI creative workflows
Preferred skills
Experience with variety shows, Creative hotspots, Event marketing, Full-domain brand growth understanding
Technologies
AI creative workflows
Responsibilities
Manage end-to-end IP projects including strategy, planning, and execution; Create industry-leading marketing events based on market insights; Analyze execution chains to optimize content and business outcomes; Negotiate exclusive resources and supply with brands; Iterate IP models and content formats based on performance reviews.
