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营销产品经理(抖省省)-抖音生活服务

北京💼 Full-time🗓 2026-09-28

Core

Design and launch marketing features (flash sales, lotteries, ad tasks) for Douyin Life Services to optimize ROI through cost reduction and revenue growth.

Role type

Marketing Product Manager (Life Services)

Builds

Marketing features and campaigns for Douyin Life Services

Domain

E-commerce / Local Life Services

Deliverable

product features

Required skills

Product design, A/B testing, funnel analysis, SQL, cross-functional collaboration, user empathy, business acumen

Preferred skills

Experience in life services/e-commerce marketing, knowledge of flash sales/subsidies/lotteries, experience with ad tasks

Responsibilities

Design marketing gameplay products, establish data monitoring and A/B testing mechanisms, collaborate with design/tech/ops to improve user experience across content/guidance/training fields

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