雇主品牌与舆情策略专家
Core
Conduct employer brand research for large model business, monitor public sentiment, manage social media SEO, and audit communication content.
Role type
Senior Employer Brand & Public Opinion Strategy Specialist
Builds
Employer brand strategy narratives, public sentiment risk mitigation plans, and social media content optimization.
Domain
Technology (Large Models) + Corporate Communications
Deliverable
dashboards & analysis
Required skills
Employer brand research, public sentiment monitoring, social media SEO management, crisis management, data analysis, report writing, content auditing
Preferred skills
Experience in crisis management, social media content governance, cross-functional collaboration
Technologies
Social media platforms (WeChat, Weibo, etc.)
Responsibilities
Conduct employer brand research to identify competitive landscape and talent perception; Monitor daily public sentiment, issue risk warnings, and resolve crises; Optimize social media SEO for keyword visibility; Audit and optimize communication content for quality and consistency.
Seniority
Senior, hands-on IC