游戏娱乐行业产品运营 - 抖音电商
Core
Design user strategies and marketing campaigns for the Douyin Mall homepage to drive user activity, retention, purchase frequency, and LTV.
Role type
Product Operations Manager (E-commerce)
Builds
User growth mechanisms, interactive features, and marketing activities for the Douyin Mall platform.
Domain
E-commerce / Entertainment
Deliverable
product features
Required skills
User lifecycle management, A/B testing, data analysis, cross-functional collaboration, 0-1 business model incubation
Preferred skills
Experience in mainstream e-commerce platforms, user segmentation methodologies
Technologies
A/B testing tools, data analysis platforms