Senior Product Manager, Shop Ads Platform - San Jose
Core
Develop ads platform products to streamline ad creation and improve the user journey for Commerce and Non-Commerce performance ads within TikTok Ads Manager.
Role type
Senior Product Manager (Ads Platform)
Builds
Advertiser-facing experiences for Shop and Web commerce marketers
Domain
Digital Advertising / E-commerce
Deliverable
product features
Required skills
Product strategy, user flow design, data analysis, roadmap planning, cross-functional collaboration, customer experience optimization
Preferred skills
Commercial product experience, operational thinking, competitive research
Technologies
TikTok Ads Manager, funnel data, product metrics
Responsibilities
Own product modules for reporting, onboarding, and customer experience; Design and iterate reporting experiences; Optimize onboarding flows and in-product recommendations; Translate business goals into product requirements; Track key metrics like activation and feature adoption; Support roadmap planning with data-backed recommendations.
