Campaign Planning Marketing Specialist (TikTok Shop, Malaysia)
Core
Operational partner to campaign strategists, translating data insights into practical actions, SOPs, and playbooks for TikTok Shop's integrated marketing campaigns across Southeast Asia.
Role type
Senior IC campaign planning and operations specialist
Builds
Integrated marketing campaigns, sales-boosting mega campaigns, and standardized operational playbooks for TikTok Shop
Domain
E-commerce / Consumer Tech / Southeast Asia
Required skills
Campaign operations, data projection and simulation, SOP and playbook creation, cross-functional stakeholder management, project management, AI tool adoption (LLMs, AI BI assistants), commercial KPI ownership (GMV, ROI/ROAS, conversion)
Preferred skills
End-to-end campaign execution, team mentoring and coaching, AI agent framework familiarity, demonstrated improvement of commercial metrics
