直播达人增长策略产品经理-抖音生活服务
Core
Design growth mechanisms and product solutions for live-streaming influencers on Douyin's local life services, guiding them from cold start to stable operation.
Role type
Growth strategy product manager (live-streaming influencers)
Builds
Influencer tiered operations, task incentives, diagnostic recommendations, and growth path products
Domain
E-commerce / Live streaming / Local life services
Deliverable
product features
Required skills
Product strategy, user segmentation, data analysis, A/B testing, cross-functional collaboration
Preferred skills
Experience with influencer/creator growth, live-streaming products, strategy products, local life merchant growth
Technologies
Data analysis tools, experimentation frameworks
Responsibilities
Design growth mechanisms for influencer lifecycle stages; Analyze influencer ecosystem to identify bottlenecks in broadcasting willingness, product selection, and conversion; Build product capabilities to improve influencer operational efficiency; Validate strategy hypotheses through product experiments and iterate to improve metrics.
