Senior Manager, Asia Marketing
Core
Manage and operate 2K Korea's social media channels to expand brand reach and ensure global marketing campaigns resonate within the local Korean market for AAA gaming franchises.
Role type
Senior Manager, Social Media & Community Operations
Builds
Brand equity and awareness for 2K's PC and Console franchises (e.g., NBA 2K, Civilization, Borderlands) in Korea
Domain
Gaming / Interactive Entertainment
Deliverable
product features
Required skills
Social media strategy planning, community management, content creation, competitor analysis, data-driven analysis, social listening, influencer marketing, agency management, Korean cultural understanding
Preferred skills
Experience with K-pop/webtoons trends, social media platform operation, community leadership
Technologies
Social media platforms, analytics tools
Responsibilities
Plan and manage 2K Korea's social media strategy aligned with global directions; oversee daily operations including content creation and community engagement; analyze engagement metrics and sentiment trends; monitor discussions across gaming forums and digital platforms; provide marketing execution support based on gaming market experience
Seniority
Senior Manager, hands-on leadership