Creator Ecosystem Development Strategist (TikTok Shop, Malaysia)
Core
Designing and optimizing strategies to grow the creator supply and monetization efficiency for TikTok Shop's affiliate ecosystem in Malaysia.
Role type
Senior strategy & operations lead for creator ecosystem
Builds
Scalable creator recruitment, activation, and growth frameworks for social commerce
Domain
Social commerce / Creator economy / E-commerce
Deliverable
product features
Required skills
Data analysis, cohort-based insights, strategic planning, cross-functional collaboration, program design, conversion optimization, segmentation strategy
Preferred skills
Content commerce experience, KOL/MCN operations, mechanism design, monetization strategy
Technologies
Data analytics tools, cohort analysis platforms
Responsibilities
Identify high-potential creator segments and optimize supply structure; Refine creator recruitment, activation, and growth strategies; Partner with Category and Creator Management to improve matching efficiency; Analyze conversion performance across live streaming and short-form video; Design incentive programs and campaigns balancing profitability and long-term value; Translate strategic priorities into actionable operating plans.
Seniority
Senior, hands-on IC