用户营销及增长产品经理-TikTok Shop
Core
Design e-commerce user marketing features for the US market to drive GMV and user scale growth, focusing on new user onboarding and existing user frequency.
Role type
E-commerce user marketing product manager
Builds
User marketing features and engagement activities for TikTok Shop in the US
Domain
E-commerce / Social commerce
Deliverable
product features
Required skills
E-commerce marketing product experience, user-centric thinking, cross-functional coordination, English fluency
Preferred skills
Innovation in consumer interaction design
Technologies
N/A
Responsibilities
Design user marketing gameplay based on US market habits; Lead product design from planning to delivery; Coordinate with operations, R&D, design, and data teams; Optimize platform capabilities and expand business scenarios.
Seniority
Mid-level, hands-on IC
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