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用户营销及增长产品经理-TikTok Shop

上海💼 Full-time🗓 2026-09-28

Core

Design e-commerce user marketing features for the US market to drive GMV and user scale growth, focusing on new user onboarding and existing user frequency.

Role type

E-commerce user marketing product manager

Builds

User marketing features and engagement activities for TikTok Shop in the US

Domain

E-commerce / Social commerce

Deliverable

product features

Required skills

E-commerce marketing product experience, user-centric thinking, cross-functional coordination, English fluency

Preferred skills

Innovation in consumer interaction design

Technologies

N/A

Responsibilities

Design user marketing gameplay based on US market habits; Lead product design from planning to delivery; Coordinate with operations, R&D, design, and data teams; Optimize platform capabilities and expand business scenarios.

Seniority

Mid-level, hands-on IC

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