AI素材策略运营-中国用户增长
Core
Develop and execute AI-driven content strategies for Douyin's user growth, managing the full lifecycle from creative briefs to production and performance optimization.
Role type
Senior AI Content Strategy & Growth Operations Specialist
Builds
High-performing video assets, AI-generated content workflows, and scalable creative libraries for Douyin's advertising ecosystem.
Domain
Social Media Marketing / AI Content Generation / User Growth
Deliverable
production ML models | product features
Required skills
Marketing insight, Creative strategy, Data analysis (CTR/CVR), AIGC application, Cross-functional collaboration, Project management, Visual aesthetics, Workflow optimization, Rapid learning, Structured thinking
Preferred skills
Experience in performance advertising, AI growth product background, Short drama content knowledge
Technologies
AIGC tools, Douyin platform analytics, AI workflow automation
Responsibilities
Collaborate with business units to define growth targets and translate them into content strategies; Oversee the end-to-end production of creative assets and monitor campaign performance; Analyze data to identify viral patterns and build a reusable asset library; Lead the exploration and implementation of AI workflows for automated content generation; Coordinate with product, ad ops, and agencies to optimize production efficiency.